Search, Performance Max, Demand Gen, YouTube, GDN
Do not spend the budget on accidental traffic. We design and run Google Ads campaigns from 20 years of auction practice, careful measurement, and Smart Bidding set to the numbers.
Ecosystem
Search network
Reaching people with the strongest buying intent.
We build structures on tight intent clusters, so keywords do not compete with each other and broad queries do not burn the budget.
Strict negatives: layered negative lists at account and campaign level.
RSA built from real bestsellers and the customer's buying barriers.
Every Google channel
More conversions from the channels working together.
We do not put everything in one bag. Asset groups follow margin, product group, or how people behave.
Brand exclusions, so Performance Max does not claim the easy conversions from existing customers.
Audience signals from your own lists, first-party data, and Customer Match.
Demand before the query
Demand and new customers in a visual setting.
Reach on YouTube Shorts and the feed, Discover, and Gmail.
Visual campaigns based on attention, before anyone types a query.
Lookalike segments from the valuable customers in the CRM.
Video ads
Authority, memory, and help for the conversion.
Formats for the goal: In-Feed, Skippable In-Stream, Non-Skippable, and Bumper Ads.
Contextual targeting on related channels, topics, and search intent.
Display network
Remarketing and banner reach without waste.
Dynamic remarketing for abandoned baskets and products people viewed.
Placement hygiene: excluding click farms, children's apps, and sites that produce accidental clicks.
Bidding
There is no single bid strategy. We match the model to the stage of the account and the financial goal.
Commerce
For shops with uneven margins. We raise the profit bar step by step, without choking order volume.
Services, B2B, apps
A steadier cost of a lead, while low-quality enquiries are filtered out.
A new product and a narrow niche
When the algorithms have not yet collected enough conversions, or the niche is too narrow for automation.
Awareness
Awareness and brand campaigns on YouTube and the Display network.
Do you sell abroad, or are you planning to expand?
For large shops, running the account only from the interface is not enough.
No casual experiments on the budget.
We work on your Google Ads account. You keep 100% of the history, the data, and the structure.
Before a campaign starts, we check that analytics is tight: Consent Mode v2, Enhanced Conversions, and server-side CAPI.
A plain fee, with no hidden commission for raising the budget.
The budget depends on the industry, how competitive the keywords are, and the size of the market. We recommend a media budget that can collect at least a few dozen conversions a month, because Smart Bidding needs that.
The first traffic and enquiries usually appear within 24–48 hours of going live. Smart Bidding calibration usually takes 2 to 4 weeks.
Yes. We start with a free initial audit and show where the budget leaks, and which ROAS and CPA levers to move first.