No empty numbers
Engineering
There is no presentation about impressions and reach.
The conversation is about revenue, CPA, ROAS, and CM1 margin.
Since 2006
20 years on the front line of search advertising and web engineering.
We started in 2006, when Google was only entering Poland and ads were optimized by hand in spreadsheets. Today we run advanced campaigns with artificial intelligence, the Google Ads API, and server-side analytics. This is the history and the values of RAJKOWSKI.NET.
History
From a manual CPC to agents.
2006–2010
The first sponsored links in Poland, a manual bid on every word, Quality Score, and the first dedicated pages.
2011–2017
The phone takes over the traffic. Google Shopping, XML feeds, and a purchase path counted from the conversion.
2018–2022
Smart Bidding, our own scripts, the Google Ads API, and pipelines into BigQuery.
2023–2026
The end of third-party cookies, Consent Mode v2, enhanced conversions, server-side measurement, and AI agents.
Ethos
Different from an agency with a sales department.
There the promise is handed to a junior who runs thirty accounts at once.
No account manager
Directly
You talk to the person who sets the campaign, writes the API script, and installs the tag in GTM.
A decision does not wait for another layer.
The account stays yours
Ownership
The ad account, the GTM container, and the analytics are opened in your name.
Every zloty of media is visible. After we part, the account history stays.
Where the tool ends
Scale
Hundreds of thousands of products, and any language.
Our own software, when a ready-made tool is not enough.
Founder
Kamil Rajkowski
A performance-marketing specialist, a software engineer, and a systems architect. For more than 20 years he has joined Python, PHP, JavaScript, and SQL with sales psychology and the mathematics of the auction in Google Ads and Microsoft Advertising.
No magic