Token and OAuth
API environment
A Developer Token on the manager account.
A Google Cloud project: the Google Ads API enabled, plus a Client ID, a Client Secret, and a Refresh Token.
A key store that matches the IT security standard.
Integrations and custom scripts
Google Ads API: past the limits of the standard interface.
When the standard Google Ads interface becomes too slow, and the desktop editor cannot hold a complex business rule, API engineering takes over. We build custom integrations, real-time bidding algorithms, and automation that joins your databases directly to the Google auction.
- APIOAuth 2.0, a Developer Token, and pipeline architecture
- Mutationshundreds of thousands of bids, keywords, and ads in minutes
- DataERP stock, net margin, and currency rates
- Watchanomalies, negatives, and budget around the clock
Four situations where the interface is no longer enough.
The standard interface is for the manual care of simple accounts.
- 1
An assortment of 10,000–500,000 SKUs
Checking margin and stock-outs by hand is physically impossible.
- 2
Prices and margins that move
The campaign has to react when a supplier price changes or the euro rate moves.
- 3
An account fleet
A dozen or several dozen accounts in different countries need shared rules and audits.
- 4
Bidding from profit
Smart Bidding on gross revenue is not enough when the number that matters is CM1 or CM2 after returns.
Scope
Google Ads API work.
Python, Node.js, Ads Scripts
Scripts
Guards around the clock: a Slack or email alert when tracking breaks, CPC jumps, a creative drops out, or the budget runs out.
Query negatives across millions of rows, with protection for phrases that convert.
A stock switch pauses a group or a product when stock falls below the threshold.
Profit, not gross revenue
Bid controllers
Target ROAS and Target CPA calculated from BigQuery or PostgreSQL.
Every package passes validation first, and only then goes to the live account.
A rollback when the market behaves differently from the assumption.
BigQuery
Warehouse
Query, keyword, and device history lands in BigQuery.
Lost impressions from rank and from budget, over a long window.
Attribution models and customer-value reports.
API versions
Maintenance
New versions retire the old endpoints every few months.
Library updates, a code migration, and regression tests.
A live budget does not run on a script from the internet.
- 1
Dry-run
A bulk operation is simulated first with validate_only.
- 2
Thresholds
The code will not raise a budget or a bid past the threshold without a human yes.
- 3
A log
Every mutation has an author, a time, the change, and the state before and after.
Questions
Do I need Google Partner status to use the Google Ads API?
A company that has a Google Ads account can get access. We pass verification, set up the Google Cloud project, and collect the tokens.
How do Google Ads Scripts differ from the Google Ads API?
Scripts run in the interface, with a limit of about 30 minutes, query limits, and no access to external databases. The API runs on your own servers, processes millions of records, and joins an ERP, a CRM, and BigQuery.